The invisible gap in your brand control.
When a campaign launches, your assets go out to agencies, media partners, social media managers, and licensees. From that moment, visibility ends.
You can write comprehensive brand guidelines. You can include contractual restrictions. But once your content leaves your hands, these measures cannot show you what is actually happening:
- You cannot see whether the approved version of an asset is the one being published.Is the correct logo variant in use? Is the typography right? You have no way to know.
- You cannot tell whether a clip with licensing restrictions is still running after the licence has expired.That exposure is a legal and financial risk accumulating in silence.
- You have no way to know which assets from your production library have ever been used.Campaigns routinely generate hundreds of assets. Without tracking, there is no way to know which ones performed, which were ignored, and where production budget was wasted.
The result is compliance risk, wasted production spend, and no usable data on what is actually working — all discovered only after the fact, because without the ability to monitor their own content in the wild, brands are operating blind.
From your assets to full visibility.
Brand Tracker is a visual asset tracking service built to restore visibility to your campaign content. Getting started is straightforward: share the assets you want monitored — video, images, or both — and Videntifier handles everything from there. No technical setup, no integrations, nothing required from your distribution partners.
Share Your Assets
Send us the campaign content you want tracked — video files, images, or both. No technical setup required.
We Monitor at Scale
Videntifier continuously scans social media, partner sites, and digital channels. Detections are logged automatically.
You See the Results
Access your dedicated dashboard to review detections, filter by asset, date, or platform.
Powered by Videntifier's Identification Engine, Brand Tracker continuously scans social media platforms, partner sites, and digital channels for your content. Tracking is based entirely on the visual content itself — no metadata tags, no pixel embeds, and no cooperation required from the parties being monitored.
If your asset is out there, Brand Tracker finds it.
Results appear in your dedicated dashboard where you can view detections, filter by asset, channel, or time period, and act on what you find. Every detection is logged and timestamped — a clear, auditable record of where your content has appeared and when.
Most brands currently rely on a patchwork of metadata tags, distribution logs, and partner-reported data to track asset usage.
These systems are fragile, inconsistently applied, and frequently out of sync with each other — meaning the picture they give you is incomplete at best and actively misleading at worst. Brand Tracker removes that dependency entirely. Because tracking is based on the visual content itself, the asset becomes its own source of truth.
The content is the identifier.
What Brand Tracker Gives You
Brand Tracker doesn't just tell you where your content has appeared — it gives you four categories of intelligence you currently have no way to access.
Compliance visibility.
See which partners and social media accounts are publishing your approved assets and which have deviated from brand guidelines. For the first time, your brand guidelines have teeth.
Licensing enforcement.
Identify when restricted content has appeared outside its licensed window, territory, or intended use — before it becomes a legal problem rather than after.
Asset utilisation.
Find out which assets from your production library are actually being used in the wild, and which have never appeared anywhere since the campaign wrapped. The data to have an honest conversation about production spend.
Performance signal.
Understand which assets appear most frequently, on which platforms, and in what contexts. Not vanity metrics — evidence you can use to brief the next campaign.
Pricing and deployment.
Brand Tracker is a fully managed service. Videntifier handles all scanning infrastructure, detection processing, and dashboard access. There is no software to install and no technical team required on your side.
Pricing is based on the size of your asset library and the scope of monitoring required. Contact us to discuss your campaign needs.
Request a demo
See Brand Tracker in action and discover how it tracks your visual assets at scale
Talk to our team
Contact us for customised pricing based on your campaign needs and asset library size
View deployment options
Learn how Brand Tracker integrates with your existing workflow and reporting systems